Google has been the leading search engine for a while, and that’s why most website owners are interested in ranking highly on this particular platform. The problem with Google is that it always changes its criteria for ranking websites. Initially, it was easy to get your website to the first page of the search engine results by simply stuffing keywords in your articles. However, the service now prioritizes value to humans. So, what can you do to make sure your site always ranks highly, regardless of the modifications Google makes? Read on to find out.
1. Pick the Right Keywords and Domain Names
While you can’t simply stuff keywords in your articles and get results, it’s still important to know which words and phrases your target market is using to find your content. You can use several keyword research tools to find relevant keywords. Just make sure the phrases are integrated naturally and don’t worsen the quality of your content. It’s also important to consider keywords when choosing domain names for your website. This will help the search engine determine the kind of content your website focuses on. Services like IONOS will help you generate suitable domain names and extensions. To sweeten the deal, they’ll also give you a free Wildcard SSL and email accounts.
2. Make Sure Your Site is Scalable
As noted earlier, Google has been focusing on providing value to humans. That’s why the algorithm monitors how users interact with your website. If you have a high bounce rate, the service will simply conclude that your site doesn’t meet the needs of its clients.
The main thing that affects the bounce rate is the performance of your site. So, how do you ensure that your site offers the best performance? The simplest way is to use a scalable web hosting service. This will keep up with increasing traffic without slowing down the site.
It’s also important to use the right operating system to host your site. Linux has always been a leading operating system for this purpose because of its stability, reliability, and efficiency.
3. Position Yourself as an Authority
Regardless of your niche, you’re likely to face stiff competition. A good way to stand out from the crowd is to position yourself as an authority in your field. You can do this by participating in online discussions related to your niche. For example, if your content is focused on vehicles, you should join forums and social media pages that centre on this topic. As you present solutions and ideas to other members of the group, you’ll be driving traffic to your site, and Google’s algorithm will interpret this as a sign that you’re trusted in your community.
Conclusion
Ranking highly on Google can be difficult, especially if you’re not an expert in SEO. However, there are several simple things you can do to improve your ranking. First, make sure you include relevant keywords naturally in your articles and domain names. Your site also needs to be scalable to keep up with growing traffic. Finally, interact with your community in various forums to develop trust among your customers.
